BRANDING

Sense, medical aesthetic

We have worked on the brand from the very essence of the work carried out by its team. We chose Sense as a term with its own meaning in Valencian, English and Spanish.

In Valencian it indicates lack, alluding to the elimination of that which is superfluous in each patient, in English the translation is sentido and in Spanish Sense is the root of many words that define the entrepreneurial character; sensitivity, sense, sensation, sensuality, sensuality, etc.

We have thought about a new naming and how it will be shown corporately. Clínica Sense -Estética Médica- offers facial treatments, body treatments, aesthetic-medical treatments and alexandrite laser depilation; all services have in common the skin and the cream that is offered at the end of each treatment; hence the rebirth of the brand.

The brand also has a distinctive isotype, which will allow it to be easily differentiated and positioned. It is an "S" that has been worked with cream in mind, hence the unfinished line of the letter with a curved feature simulating the creaminess we are talking about.

The "S" is surrounded by a circle, being the geometric shape that reflects perfection. The corporate colours selected are cream or make-up and graphite black, two colours that will dress the brand and serve to ensure that all the elements coexist within the same corporate parameters.

SUBIR