BRANDING

Elite Sport Solution

This time we created the corporate identity for Elite Sport Solution, focused on elite sports. We treated the double "s" of Sport Solution based on a quarter circle, focusing on the curve and thus created the isotype. The curve is associated with elegance and delicacy which, in turn, represents dynamism focused on elite sports.

We developed the isotype based on the human body and its shapes because they are linked to our client's profession, physiotherapy. We prefer that the isotype, as the corporate identity that we make for a client, makes sense with the work they develop so that it is easy to identify. In this case we represent the human body linked to elite sport and by putting it in English we make it international, like Elite Sport Solution's clients.

We generated the logotype in a double line to generate contrast and give prominence to the word Elite. This time we used the regular Orbitron typeface modifying its size and the interlettering. For the baseline we used the typeface Kaelia in a smaller size than the top line, being an accompaniment to the brand but giving it an added value.

To add color to the company's corporate identity as well as to the logo, we turn to the green chromatic range. The color green is associated with tranquility and also with health. That is what our client is doing, restoring health to our body and generating a state of tranquility knowing that we are in good hands. We combine green with white or black, depending on where we are going to use it.

In summary, the corporate identity that the Ideas Interior Design team has created for Elite Sport Solution encompasses all the characteristic features that we wanted to be identifiable by those who see it. Health, physiotherapy, elite sport, their union creates the differentiating and personal brand of our client.

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