BRANDING

Grupo Mesnet

The cleaning company Mesnet already had the naming and corporate identity of the company but it had become a little obsolete. The Ideas Interiorismo team has restyled the brand, updating it and adding a slogan to make it stand out from its direct competitors. The idea is that, seeing its corporate identity, we recognise the know-how of this company, which is much more than just a cleaning company.

To develop the change of logotype we looked for a typography with certain curves that inspired us elegance and quality. We selected elements, in this case the "e" to give a differentiating touch to the brand, adding stylistic details. As a cleaning, maintenance and gardening company, we chose to add a kind of drop by modifying the letters "e". We adjusted the lettering and sizes.

We added the signature group, resting the word on the curvature of the "t" so that the corporate identity shows that they offer several services, not just cleaning. The interior design studio Ideas Interiorismo wants to reflect the reality of the work they offer. A slogan is also added at the bottom, "more than cleaning" supporting the meaning of the naming which, in Spanish, means "cleaner".

The colours used for the corporate identity and its logo are blue and green, the same as those of its previous logo but looking for a more elegant range, changing the tone of the colours. The blue represents water, therefore cleanliness, which is its main activity. The green represents the freshness that brings cleanliness and also nature, so we identify that one of the services they offer is gardening.

We darken the blue colour, bringing distinction and elegance to the corporate identity. We took the green colour to a more turquoise tone to contrast with the blue and give prominence to the word "net" which means cleaning and is the main service of this company. Colours are essential for the corporate identity of a company as they support the naming by creating a brand with criteria that identifies it.

The Ideas Interiorismo studio has carried out the design of the Mesnet group's fleet of vans as well as the change of its website. For the Ideas Interiorismo team, it is essential that the corporate identity is represented and unified in all the elements of the company itself to give an image of order and formality. Unifying criteria, design and corporate identity is one of the maxims of the interior design studio in Valencia.

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