For the general branding of Bétera Dental, we start from the classic concept of the Smile. This is used to build a B (Bétera) generated by two Ds (Dental). The smile (the rotated D) is used as a fifth element to generate a texture or mapping that serves as a support for communications and adaptations. Condensing the concepts: Smile, Bétera and Dental, is the success of this brand construction.