BRANDING

Laliga Orthodontic Clinic

Laliga has entrusted its visual identity to Ideas Interiorismo to provide the orthodontic clinic with precision and perfection. The naming is accompanied by the baseline in Valencian -Especialistes en Ortodòncia- which, due to the geographical area, required a distinctive Valencian name.

The brand had to exude confidence, balance, symmetry and visual cleanliness, which is why we worked on an isotype based on the simplification of a bracket, a characteristic element of the service they offer. We have developed a simple, differentiating and structurally memorable isotype, which is in line with the naming. We worked on our own typography to give the brand personality.

Direct, simple, straightforward and very elegant features that respect the corporate culture of the team of professionals with more than 12 years of experience.

The corporate colours selected are a charcoal grey, a grey with touches of beige and a low intensity sky blue. All of them will be used for the brand to coexist corporately with any element that accompanies the company's day-to-day life.

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