The Carmen Martínez brand, a beauty centre, is built under the icon of a flower. This symbol is the metaphor, historically, of beauty. Its curved shapes, the floral details, serve as a decorative element, both in the typography and in the anagram.
The composition is symmetrical, thus generating visual harmony, where visual order is a fundamental part of the classical ideal of beauty. As Aristotle said, beauty is the union of harmony, symmetry and order. The subtle and carefully chosen colour scheme is based on soft tones that transmit elegance and serenity. It is counterbalanced with a more intense grey to improve the legibility of the text.
The typography, of course, must be in harmony with the symbol, and in this case, it stands out for its ornamental details. This unifies the floral concept.
A complete brand is therefore built, where the integration of symbol and typography harmonise a careful and elegant composition. A beautiful brand for a beauty centre.
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