BRANDING

Sannar, Holistic Clinic

Creating the corporate identity of a holistic clinic is not too different from any other but we must take into account that this type of clinic treats equally the mind, spirit and body, many things to encompass in a single corporate identity. It is a type of natural healing, something that is also important to reflect in the brand, the more our brand says about our company the better.

For the development of the isotype, several factors have been taken into account that shape it and are linked, in some way, to holism. A door that represents the beginning of a path. The sun symbolizes knowledge and wisdom that allows us to see and evolve. A valley, which derives in sadness, discouragement or depression, feelings that must be healed. The top of a mountain that represents the highest point that can be reached in spiritual and emotional terms. And finally, the lotus flower is related to the perfection of the spirit and mind, a state of total purity and nature. All together create the isotype of the corporate identity of the Sannar holistic clinic.

For the naming of this holistic center we opted for the name Sanar, something very identifiable since it is what they are going to develop in the clinic. We had to give it a creative twist to give it a meaning and create a differentiating logo that was not just another verb in the dictionary.

From the interior design studio, the designers set out to develop the logo for the corporate identity of the holistic center. They added an n to the word sanar and used the Black Mango Regular typeface to give it identity. They modified the two central n's of Sannar to form two arched doorways that are associated with the transition from one place or state to another.

To balance the word we balanced the brand by balancing the sizes of the letters s and r and added the baseline of Clínica Holistica. For the baseline the designers looked for a friendly typology to accompany the brand and generate contrast between the naming of the logo and the baseline. They give prominence to the name of the corporate identity making it thicker.

When choosing the corporate colors of the brand we look for soft tones that bring peace and tranquility, that combine with each other without standing out from each other. Green tones predominate because it is considered the most relaxing and soothing color, it is linked to nature, and means stability, harmony and tranquility. It is a color closely related to holism..

We find pink tones, a color derived from red very softened by the purity of white. This color symbolizes the positive, the sensitivity, the sentimental and inspires warmth and feelings of comfort. As you can see, our design team leaves nothing to chance, they think of every detail so that everything makes sense.

Our interior designers together with the designers go one step further by creating the design for certain advertising elements. Some of them to give to customers on special occasions or as loyalty to the holistic clinic. And others that the client can acquire in the holistic center facilities to perform the exercises such as the mat..

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