A naming determined by the client opens the doors to the world of electric scooters.
Here we work with metonymy (a resource that we love). In this case, the part that identifies the whole is the wheel. An element that will serve to differentiate us from those who move along the streets on foot. In this way, we arrive at the brand claim "life on wheels", with clear connotations of expressing when things work well.
It was important to express movement, mobility, speed and displacement in the brand. The use of the wake generated by our main protagonist, the wheel, defines a very representative personal symbol with great visual strength.
The logo, in turn, composed by the lines generated by the wake, gives rise to movement in its letters. The curved shapes (wheel concept) and the union between the E and the final R stand out. The sensation of speed and movement is evident in this mark.
The blue colour is the one that provides the definition of an electric product.
In Ecorider's branding, the play of lines that generate movement serve to establish various product lines. With them, we obtain very iconic illustrations that will be used for organisation and definition in different elements or adaptations.
Work is also being carried out on several lines to adapt the product and highlight the lifestyle that Ecorider is implementing.
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