In order to generate the branding of Bétera Dental, we depart from the classic concept of the Smile. We use it to build a B (Bétera) generated by two D (Dental). We use the smile (the twisted D) as the fifth element to generate a texture or mapping as a support for communications and adaptations. Condensing the concepts: Smile, Bétera and Dental, this is the success of this brand building.
The colors, pale pink and grey, define the brand with an elegance and calmness of a dental clinic. The cleanliness in the adaptations is un identificativo propio and its branding extends to the interior design.
The brand voice is very fresh and young. It is accompanied by some modern, casual and brave images that contrast with the purity and cleanliness that the brand breathes.